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about eagle beverage

OUR MISSION
To build profitable market share through growth in every category in all retail segments.

OUR VISION
To be the foremost beverage supplier in exceeding our customer’s needs to improve their business.  We strive to balance our partner’s concerns by building personal relationships with sales, service and appreciation.

Our Values

Customer Focus

We believe it essential to provide our associates with the resources and services to grow our business and theirs. If we don’t take care of our customers, someone else will.

Quality

We believe in providing the best quality merchandise and service in the industry to our customers.

Innovative

We believe in keeping an open mind, encouraging risk using common sense and initiating change.

Teamwork

We believe in cultivating an open and candid environment with a common purpose, personal accountability, friendship and trust.

Leadership

We believe in leading through personal example, providing direction and enabling action.

Continuous Improvment

We believe in personal growth and development, meaningful training, education, and clear objectives with coordinated efforts.

Integrity

We believe in a climate of honor, trust and respect that builds quality relationships to make our actions consistent with our words and to follow through on our commitments.

MEET THE TEAM

President

Steve Williamson

general manager

Dave Irvin

cfo/operations manager

Cathie Tronson

HR Director/logistics coordinator

Mark Hines

sales director

Todd Bahmiller

manager - shelby location

Michael Martin

manager - helena location

Brian Barnes

on premise manager

Mark Schwantes

large format store manager

Tyler Zeak

small format store manager

Josh Armstrong

soda manager

Mick Irvin

wine team leader

Heather Jackson

special events/draft

Scott Selley

warehouse manager

Conrad Lagendorff

wine warehouse manager

Dave Curtis

office dog/emotional support

Chewbacca "Chewie"

Eagle Beverage Currently Employs Approximately

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Our Territory

Eagle Beverage has a territory for most beer spanning from the Canadian border, including Glacier National Park to the south of Helena.  The territory includes the east side of the Rocky Mountain front to the west of Chester on the hi-line.

Eagle Beverage represents several wineries across the state, with employees living in Billings, Butte, and Missoula.

Click Here to Download our territory map

OUR HISTORY

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Alcohol prohibition begins in Montana

1918

Prohibition lifted

When the ban on the making, selling, and drinking of alcohol was lifted in the early 1930s, Harry Watkins started a beer distribution business in Shelby and Havre.  The first loads of Budweiser and Schiltz in Montana arrived at Harry’s warehouse, and a family business named Shelby Distributors was born.

1933

Stanley Watkins takes over Shelby Distributors

Shelby Distributors, an Anheuser-Busch wholesaler under the direction of Stanley Watkins, continued to provide malt beverages to consumers along the Montana hi-line.

1946

Shelby Distributors expands product offerings

Shelby Distributors adds wine, specifically E&J Gallo, along with non-alcoholic beverages such as water and soft drinks.

1979

Partnership

Steve Williamson, who grew up in the beer business helping his stepfather, Stanley Watkins, formed a partnership with sales manager David Irvin (1990) in 1998.

1998

Portfolio expansion continues

Shelby Distributors kept increasing their portfolio to include national brands like New Belgium, Rainier, and Pabst as well as Montana micros like Big Sky and Harvest Moon. 

1998-2008

Purchase of Devine Brothers

Shelby Distributors purchases Devine Bros. Distributing in Great Falls, which resulted in the merger of two of the original Montana Anheuser-Busch beer distributors in the state.

2008

Eagle Beverage

 Shelby Distributors sets up their dba name of Eagle Beverage. With that merger, Eagle Beverage expands to several national and state beer and wine brands. Eagle also builds a new 41,000 square foot building just off the Missouri River in the heart of Great Falls.

2008

Purchase of Red, White, and Blush Wines, Inc.

In May of 2015, Eagle Beverage purchased Red, White, and Blush Wines, Inc. out of Billings - adding significant independent wineries and importers to a steadily growing wine portfolio.

2015

Purchase of Sandy Mac's Distributing

Eagle Beverage purchases Sandy Mac’s Distributing in Helena, creating a need to build another 21,000 square foot building to fulfill orders for the expanding market.

2017
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