Skip to content

about eagle beverage

To build profitable market share through growth in every category in all retail segments.

To be the foremost beverage supplier in exceeding our customer’s needs to improve their business.  We strive to balance our partner’s concerns by building personal relationships with sales, service and appreciation.

Our Values

Customer Focus

We believe it essential to provide our associates with the resources and services to grow our business and theirs. If we don’t take care of our customers, someone else will.


We believe in providing the best quality merchandise and service in the industry to our customers.


We believe in keeping an open mind, encouraging risk using common sense and initiating change.


We believe in cultivating an open and candid environment with a common purpose, personal accountability, friendship and trust.


We believe in leading through personal example, providing direction and enabling action.

Continuous Improvment

We believe in personal growth and development, meaningful training, education, and clear objectives with coordinated efforts.


We believe in a climate of honor, trust and respect that builds quality relationships to make our actions consistent with our words and to follow through on our commitments.



Steve Williamson

general manager

Dave Irvin

cfo/operations manager

Cathie Tronson

HR Director/logistics coordinator

Mark Hines

sales director

Todd Bahmiller

manager - shelby location

Michael Martin

manager - helena location

Brian Barnes

on premise manager

Tyler Zeak

large format store manager

James Czifro

small format store manager

Josh Armstrong

soda manager

Mick Irvin

wine team leaders

Jon Hale
Jason Kercher

special events/draft

Scott Selley

warehouse manager

Conrad Lagendorff

wine warehouse manager

Matt Ramstead

office dog/emotional support

Chewbacca "Chewie" & Bruno

Eagle Beverage Currently Employs Approximately


Our Territory

Eagle Beverage has a territory for most beer spanning from the Canadian border, including Glacier National Park to the south of Helena.  The territory includes the east side of the Rocky Mountain front to the west of Chester on the hi-line.

Eagle Beverage represents several wineries across the state, with employees living in Billings, Butte, and Missoula.

Click Here to Download our territory map


Play Video

Alcohol prohibition begins in Montana


Prohibition lifted

When the ban on the making, selling, and drinking of alcohol was lifted in the early 1930s, Harry Watkins started a beer distribution business in Shelby and Havre.  The first loads of Budweiser and Schiltz in Montana arrived at Harry’s warehouse, and a family business named Shelby Distributors was born.


Stanley Watkins takes over Shelby Distributors

Shelby Distributors, an Anheuser-Busch wholesaler under the direction of Stanley Watkins, continued to provide malt beverages to consumers along the Montana hi-line.


Shelby Distributors expands product offerings

Shelby Distributors adds wine, specifically E&J Gallo, along with non-alcoholic beverages such as water and soft drinks.



Steve Williamson, who grew up in the beer business helping his stepfather, Stanley Watkins, formed a partnership with sales manager David Irvin (1990) in 1998.


Portfolio expansion continues

Shelby Distributors kept increasing their portfolio to include national brands like New Belgium, Rainier, and Pabst as well as Montana micros like Big Sky and Harvest Moon. 


Purchase of Devine Brothers

Shelby Distributors purchases Devine Bros. Distributing in Great Falls, which resulted in the merger of two of the original Montana Anheuser-Busch beer distributors in the state.


Eagle Beverage

 Shelby Distributors sets up their dba name of Eagle Beverage. With that merger, Eagle Beverage expands to several national and state beer and wine brands. Eagle also builds a new 41,000 square foot building just off the Missouri River in the heart of Great Falls.


Purchase of Red, White, and Blush Wines, Inc.

In May of 2015, Eagle Beverage purchased Red, White, and Blush Wines, Inc. out of Billings - adding significant independent wineries and importers to a steadily growing wine portfolio.


Purchase of Sandy Mac's Distributing

Eagle Beverage purchases Sandy Mac’s Distributing in Helena, creating a need to build another 21,000 square foot building to fulfill orders for the expanding market.

Back To Top